Given the variety of unique tourism experiences myanmar has to offer, it has the potential to contribute signi. In 2004, the myanmar author ma thanegi wrote the native tourist. In 2019, contribution of travel and tourism to gdp % of gdp for myanmar was 6. Figure 11 relationship between myanmar tourism master plan, bagan tourism development project and world heritage nomination 12 figure 12 comparison of number of foreign visitors 2016 and growth of foreign. Myanmar tourism sector summary t arriving in myanmar by air. Though myanmar contribution of travel and tourism to gdp % of gdp fluctuated substantially in recent years, it tended to increase through 2000 2019 period ending at 6. Destination management opportunities and challenges in. Research about the image of singapore as a tourist destination has always drawn interest among government bodies, hotels and travel agencies in the tourism industry. Myanmar tourism marketing mtm aims to promote myanmar as a sustainable tourism destination that can be visited the whole year round. The number of visitors to burma is small compared to her neighbours, outpaced by even laos.
Oct 20, 2012 while that low number may add to its allure as an offthebeatenpath destination, compared with the 15 million to 20 million tourists that thailand and malaysia both see each year, myanmar has a. Myanmar burma travel guide places to visit in myanmar. The consensus from the 22 tourism related ministries and the private sector for a set of national policy principles that would provide the foundation for a myanmar tourism development strategy and action plan led to the formulation of the draft myanmar responsible tourism policyduring may 22 june 5. They will arise from the combined impacts of tourism and potentially. Today, mrauk u is a major archaeological and tourist destination. Swot analysis is a tactical tool for destination to think strategically about the realities and positioning of the destinatio\. Myanmar s longest river, the ayeyarwady, also known as the irawaddy, begins high in the himalayas, carving myanmar in half on its way to the andaman sea.
International tourist visits to kayah state increased by % from 3,900 to 9,000 between 2015 and 2017 domestic tourist visits more than doubled from 14,000 to 33,500 between 2015 and 2017 myanmar tourist spending in kayah state increased by 400% working to bring the various ethnic groups to. Sustainable tourism should start in myanmar in order to protect the culture of the society, improve the economy of local and environmental preserves. Myanmar has adopted the myanmar responsible tourism policy 2012. Tourism in myanmar also known as burma is a developing sector. Tourist arrivals in myanmar decreased to 10330 in august from 10575 in july of 2020. Myanmar is a perfect destination for holidaying if you were dreaming to have in your budget, needs and preferences. At the time of writing this manual, cbt is a key tourism policy priority in. Given the concentration of tourism activities in particular destinations, these are inevitable. With the influx of visitors that accompanied these changes, the travel and tourism industry is facing an urgent need to expand quickly to accommodate the continuous stream of visitors. The myanmar tourism industry is also in a great need of a revised tourism law, along with. Indeed, travel and tourism are becoming increasingly important to the countrys economy.
Destination competitiveness is the ability of a destination to deliver goods and services that perform better than other destinations dwyer and kim, 2003. A 52page manual on sustainable management in the hospitality sector in myanmar has. Tourism is one of many areas where much change has occurred. The top ten myanmar destinations for 2020 myanmar travel. But people are forgetting the genocide, giving the destination another crack. The recent copublication by the mtf, moht and giz of a manual. As myanmar prepares to host the upcoming 20 sea games and the asean 2014 chairmanship, even more. Sustainable tourism in myanmar pro niti travels commitment. The mtm team is happy to assist press and media to publish more about tourism in. With us, you can plan your myanmar tour by choosing the desired tourist destinations and know about the best time to visit for indulging in the tour activities. Practical experiences developing and marketing community.
Fortunately there has already been significant multistakeholder discussion of the development of responsible tourism in myanmar, thanks to the support of development. Rainfall is also very low in central regions during the rainy season. Myanmar contribution of travel and tourism to gdp % of gdp. The remains of the main palace roughly form the centre of the town. In 2010, myanmar had the lowest number of tourist arrivals of any association of southeast asian nations asean country at just 310,000, compared to 1. Welcome to the b2b website for tourism professionals interested in myanmar. Following up on reports from myanmar tourism federation and the proposed tourism development committee in the region and destination levels.
Sep 19, 2018 myanmar has introduced the be enchanted brand, replacing let the journey begin launched five years ago. Request pdf tourism demand for cultural tourism destination in yangon, myanmar the purpose of the thesis is to test the causal relationships between tourist travel motivations travel cost. Myanmar is one of the worlds most fascinating cultural tourism destinations. The ministry of hotels and tourism, myanmar does not guarantee the accuracy of the data included in.
This page provides the latest reported value for myanmar tourist arrivals plus previous releases, historical high and low, shortterm. The ministry of hotels and tourism moht estimates that in 2016, the country had 2. It is part of the myanmar tourism federation and is mainly privately funded by key members of the tourism industry in myanmar. For mice meeting, incentives, conferences and exhibition, in other words business tourism delegates and to a lesser extend for package tours visitors it is embarrassing that a certain number of participants will get their permissions without. Do you want to escape from the hustle and bustle o. Jul, 2017 a quick glance at the numbers reveals myanmar s potential as a tourist destination. Tourism destination, by its nature, composed of the amalgam of tourism products offering an integrated experience to customers buhalis, 2000. Myanmars responsible tourism policy and its challenges. Feb 19, 2020 ethical tourism made myanmar a lost tourism frontier in southeast asia. Situated on the eastern bank of the ayeyawaddy river. Once a pariah state, myanmar previously known as burma is fast becoming the mustsee destination in southeast asia, helped by an incredible array of tourist sights. The specific need that can enhance the attractiveness of the tourism destination. The main tourist destination in myanmar is bagan, capital of the first myanmar empire.
Figure 17 tourist destinations in the surroundings of bagan and mandalay 17 figure 18 major unesco world. The number of annual international arrivals in myanmar increased dramatically between 1995 and 2015, rising from 194 000 to 4 681 000 figure 3. Tourism destinations in myanmar at the end of the 1980s. A true hidden gem in myanmar, the mergui archipelago has.
Myanmar announces strategic roadmap for tourism recover. Investment opportunities in myanmars tourism industry presentation by. Some of myanmar tour operators are starting for sustainable travel and as a myanmar travel agent, we start our commitment to sustainable tourism in myanmar. Tourism expenditure million in usd licensed tour guides 2815 342 271 295 206. From the snowcovered rugged himalayas in the north to the pristine deep blue waters in the south, myanmar is a land blessed and abundant. It is navigable by large ships and boats in the lower elevations, and is fast becoming a popular river cruise destination. Myanmar wants to enchant with new destination branding ttg asia. How amazed a breathtaking view of the floating pag. Investment promotion and ppp environment in the tourism. Myanmar information management unit presented at the tourism sector. Bagan is a key tourist destination in mandalay region with over 2,000 ancient pagodas and temples.
Sustainability is key to the future of tourism in myanmar. However, most studies were descriptive and qualitative in. The world economic forums travel and tourism competitive. In view of sustainable tourism development, myanmar, as a tourist destination needs a new tourism master plan, with a clear tourism promotion strategy and sufficient amount of fund backing the campaign to attract a critical mass of tourists. The main attractions are the temples and ruins around the town. On the one hand the national league for democracy nld and some human rights organisations demand the boycott of mass tourism. Pdf reflections on the myanmar tourism industry frank. Linked initiatives in the myanmar tourism sector mekong. The uncertainty to obtain a visa has a negative impact on myanmar s appeal as a tourist destination. While the countrys historical and cultural heritage gives hope for myanmar to be branded as potential cultural tourism destination, the country presents some major challenges for the branding processthe study starts off with the theoretical background of the core concepts of branding, brand image and destination personality which is followed. Introduction many changes have taken place since myanmar changed direction and opened its doors to the rest of the world with the transition to civilian rule carried out by the military regime in 2011. Bagan is a cultural heritage tourist destination representing myanmar and its unique and significant cultural landscape of bagan attracts many tourists. The natural attractions include caves, corals, lakes, rivers, beaches, islands, and mountains, whilst the connoisseur of culture and history will find pagodas, an array of vibrant festivals, 5 tribes and a.
Read about itineraries, activities, places to stay and travel essentials and get inspiration from the blog in the best guide to myanmar burma. Although myanmar possesses great tourist potential and attractions in many respects, much of the industry remains to be developed. It has become an emerging tourist destination for international travelers keen to experience myanmars abundant wealth of cultural and natural heritage, genuine. Destination managementplan forthe inlaylakeregion 2014. Hilly regions in the north and northeast enjoy cool temperate weather. Myanmar contribution of travel and tourism to gdp % of. The specific objective is to build human resources capacity and promote service quality in the tourism sector in line with. Measuring tourist service satisfaction at destination. Given that in the past, the data included a large chunk of people not defined as tourists by the world tourism organization these latest. When myanmar began opening its door to the outside world, most tourists became keen to visit. Bagan is an experienced tourism destination so far accommodations, food services, festivals and events, special activities, entertainment, shopping, and other tourism related activities are being developed.
Tourism expenditure million in usd licensed tour guides 2815 342 271 295 206 146 108 77 65 46 4371. However, after the junta transferred power to the civilian. Moht and the myanmar tourism federations capacities, the project will also target myanmar s primary tourist destinations for further promotion of service quality. Pdf the branding of myanmar burma as cultural tourism. Domestic tourism and its spatiality in myanmar asian journal of. According to a statement from the myanmar tourism marketing association, the new brand portrays myanmar as a friendly, charming, mystical and asyetundiscovered destination. To read the fulltext of this research, you can request a copy directly from the author. Myanmar wants to enchant with new destination branding. The issue of tourism in burma the issue of tourism in burma is a reality. Tourism demand for cultural tourism destination in yangon.
The tourism sector in myanmar is currently experiencing signi. With the influx of visitors that accompanied these changes, the travel and tourism industry is facing an urgent need to. The detailed planning survey on establishment of the pilot model. Be enchanted is as much a promise as it is an invitation. The mtm team is happy to assist press and media to. The magic of bagan has inspired visitors to myanmar for nearly years. View of strategies to survive and thrive of myanmar. Myanmar is blessed with a large number of tourist attractions, and hence there is great potential growth for the tourist industry.
Myanmar travel information 2020 myanmar travel information. Investment opportunities in myanmars tourism industry. In 2015, total airport arrivals through yangon, nay. By creating and managing an appropriate destination image, stb should be in a better position to market the country as a key tourist destination in this part of the world.
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